By 1922, it was an open secret that one of newspaper's most powerful publishers, William Randolph Hearst, was not only having an affair with one of Hollywood's top actresses, Marion Davies, but actually living with her. One aspect of the relationship raising eyebrows was his current marriage to Millicent Hearst, mother to their five sons. The illicit liaison didn't seem to impair Davies' public career; in fact, her popularity appeared to have thrived on the 'scandal:' she was voted number one actress by theater owners in 1922 for her marque value, bringing in the most viewing customers of any female film star.
Hearst, a mentor and handler to the actress, produced a number of Davies' movies. One motion picture where he financially went all in on was September 1922's release of "When Knighthood Was In Flower." The actress' role of King Henry VIII's sister forced under a treaty to marry the old French king was a departure from her normal comic ingenue parts. Davies had to display a certain amount of athleticism, not known for her physicality in the past. To prepare for one sword fighting sequence, she spent days learning how to fence. Additionally, her dramatic skills were put to the test when her character falls in love with a commoner, going against what a highly volatile Henry expressedly commanded.
No expense was too great for Hearst when he underwrote the film's production based on a 1898 best selling novel by Charles Major. The newspaper mogul was a stickler for authenticity: he constructed a large-scale medieval village complete with elaborate costumes for his hundreds of extras. For the short scene in the beginning where Davies arrives at King Henry's abode, he had built in Bridgeport, CT, a replica of a 16th-century boat. In all, Hearst spent a record $1.5 million on 'Knighthood,' including the most expensive marketing campaign ever seen in cinema to that time. He rented 650 billboards throughout New York prior to the film's release as well as 300 subway advertising sites. Souvenir books were sold by the thousands, and a huge electric sign with dazzling lights was set up in busy Times Square.
Hearst knew how to sell product, and to prove it, "When Knighthood Was In Flower" was a beneficiary of his pre-publicity campaign. The movie became the second highest box office winner for 1922, trailing only Douglas Fairbanks' 'Robin Hood.' The movie also earned praise with film critics, with even one British art dealer effusive about the motion picture, commenting it's "the most stupendous reproduction of Henry the Eighth court life that has ever been achieved - a marvelous piece of artistry."
