Cecil Blount DeMille, a stage actor dabbling in playwriting, was able to secure through his mother's connections an association with Jesse Lasky, a successful Broadway vaudeville producer. The partnership proved beneficial for both in 1912, when the two rolled out a couple of financially very successful plays in New York City. DeMille, though, was tiring of the theatrical business and was catching the cinematic fever in 1913. With Lasky, Lasky's brother-in-law Samuel Goldfish (later Goldwyn) and several East Coast businessmen, DeMille became part of the newly-formed Jesse L. Lasky Feature Play Company. The production company would concentrate on longer feature films, with its first one scheduled to be an adapted 1905 play called "The Squaw Man."
DeMille, who never directed a movie before, was assigned the directorship duties alongside veteran director Oscar Apfel. Together with camera/lighting/set designer crews and actors, the pair journeyed to Flagstaff, Arizona, to shoot the Western. After a few exterior shots in the mountains, however, they soon realized the small town was inferior to the look they wanted. They then boarded the train for Los Angeles, a growing community of filmmakers.
DeMille realized the perfect spot to produce "The Squaw Man" was the nearby town of Hollywood. He rented a barn on the corner of Selma and Vine Streets, converting it into a simple film studio for interior shots and editing (Paramount Pictures moved the barn in 1926 and is now the Hollywood Heritage Museum). Although not the first movie made in Hollywood--that honor goes to D. W. Griffith's 1910 short "In Old California, --"The Squaw Man" became the first feature film to be produced in Hollywood, 74 minutes in length.
DeMille was a quick learner while observing Apfel directing the cast and crew. He began to assume more directorial duties as the filming went into the final third week.
Before the production, the Lasky Company realized they needed a big star to attract viewers to "The Squaw Man." Lasky offered popular stage actor Dustin Farnum either up to $5,000 to be in the film, a pretty good chunk of money in those days, or a percentage of the Lasky Company (reportedly 25%). The actor took the money, but ultimately gave up millions since the small studio would eventually become a big part of the future mega- movie company Paramount Pictures.
While the movie crew was busily traveling and filming "The Squaw Man," Goldfish (Goldwyn) was criss-crossing the country selling the rights of the movie to exhibitors before it was released to the public. This became the first time a motion picture rights had been pre-sold before its production had been completed.
"The Squaw Man" made a ton of money for Lasky's company, profiting almost $250,000 in 1914. DeMille would go on and direct two remakes of the story, in 1918 and a sound movie in 1931.
