IMDb Brand Guidelines

These branding guidelines will help you determine the best way to represent our brand.

Click to download any individual version. To make any use of our marks in a way that is not covered by these guidelines, please contact us at and include a visual mockup of intended use.

Referring to IMDb

When referring to IMDb use "IMDb." Please note the lowercase "b."

The acronym "IMDb" stands for the "Internet Movie Database" but please refer to the company as "IMDb."

It is not necessary to maintain the article "the" when referring to "IMDb." For example, "IMDb released its Top Stars of 2013 today..."

Our Logo


This is the recommended logo.

Use when space is limited.

IMDb Gold: Pantone 7406 | RGB 245.197.24

Thanks for not editing, changing, distorting, rotating, recoloring, or altering our logo in any way.

Special Cases


Use when the logo does not serve as a primary branding element (e.g., when used in navigation, used to signify attribution, etc.). Two options are available, one for dark backgrounds and one for light backgrounds. Minimum 70% opacity if made transparent.


Mobile App Icons

Please use our icons when you're mentioning our apps.

iOS and OSX | PNG
Android | PNG

Clear Space

50% or 30% of the height of the logo/icon should be kept clear of surrounding text or graphic elements.

In situations where an entire space, screen, or surface is set to "IMDb Gold", the "IMDb" type may be used in isolation. In this context, the IMDb type should be proportionally scaled as needed, centered vertically and horizontally, with a minimum of 2x width of the "I".

e.g. On splash pages, full bleed banners, hot air balloons, etc.

IMDb Trademark Usage Guidelines

These Guidelines apply to your use of Our Marks in materials that have been approved in advance by, Inc. Strict compliance with these Guidelines is required at all times, and any use of Our Marks in violation of these Guidelines will automatically terminate any license related to your use of Our Marks. 1. You may use Our Marks solely for the purpose expressly authorized by us and your use must: (i) comply with the most up-to-date version of all agreement(s) with us regarding your use of any of Our Marks (collectively “Agreements”); (ii) comply with the most up-to-date version of these Guidelines; and (iii) comply with any other terms, conditions, or policies that we may issue from time to time that apply to the use of Our Marks. 2. We will supply an approved image of Our Mark(s) for you to use. You may not alter Our Mark in any manner, including but not limited to, changing the proportion, color, or font of Our Mark, or adding or removing any element(s) from Our Mark. 3. You may not use Our Mark in any manner that implies sponsorship or endorsement by us other than by using Our Mark as specifically authorized under the Agreements. 4. You may not use Our Mark(s) to disparage us, our products or services, or in a manner which, in our sole discretion, may diminish or otherwise damage or tarnish our goodwill in Our Marks. 5. Our Mark must appear by itself, with reasonable spacing between each side of Our Mark and other visual, graphic or textual elements. Under no circumstance should Our Mark be placed on any background which interferes with the readability or display of Our Mark. 6. You must include the following statement in any materials that display Our Mark: "IMDb, IMDb.COM, and the IMDb logo are trademarks of, Inc. or its affiliates." 7. You acknowledge that all rights to Our Marks are our exclusive property, and all goodwill generated through your use of Our Mark will inure to our benefit. You will not take any action that is in conflict with our rights in, or ownership of, Our Marks. We reserve the right, exercisable at our sole discretion, to modify these Guidelines or the approved versions of Our Marks any time and to take appropriate action against any use without permission or any use that does not conform to these Guidelines. If you have questions about these Guidelines, please contact for assistance, or write to us at:, Inc., Attention: Trademarks, PO Box 81226 Seattle, WA 98108-1226.

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