may have ended the third quarter with 58.4 million subscribers, but, according to a study from eMarketer, 147.5 million U.S. consumers will have used the platform in 2018.
The reason the number — which accounts for 52.8 percent of all U.S. internet users — is so large is because it takes into account Netflix users who don’t have their own subscription, such as those that use a family member or friend’s account.
The study shows that Netflix is still growing in the U.S. and is typically the first subscription service that new cord cutters try.
“Netflix reported more than 5.5 million paid membership additions for Q3 2018 vs. Q3 last year, and that doesn’t even count the new viewers coming from multiple log-ins and shared passwords,” said Chris Bendtsen, senior forecasting analyst at eMarketer, in the study’s announcement.
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