A new horror film from Paramount put a grin on moviegoers’ faces this weekend.
Parker Finn‘s debut feature Smile scared up a strong 22 million from 3,645 theaters to top the weekend chart. The horror pic started off with 8.2 million on theaters on Friday — including 2 million in previews. To boot, it cost just 17 million to make before marketing (it was originally intended for streaming) so will be a major profit generator.
From Paramount Players and Temple Hill, Smile is about a therapist (Sosie Bacon) treating a graduate student (Caitlin Stasey) who recently witnessed a gruesome suicide. Jessie T. Usher, Kyle Gallner, Robin Weigert and Kal Penn co-star.
Nearly 70 percent of the audience was between ages 18-34. The movie also played to an ethnically diverse audience (40 percent Caucasian, 32 percent Latino, 16 percent Black and 12 percent Asian/Other), according to PostTrak.
Smile is the latest box office win for Paramount,