The 2025 National Association of Broadcasters Show wrapped last week in Las Vegas, following a busy convention that attracted an estimated 55,000 delegates from the media and entertainment industries. While attendance remains far below pre-pandemic levels – the 2019 edition reported 90,000 attendees – it’s clear that AI is steering an industry in transition, fueling the rapid pace of technology change and growth of the creator economy. In fact, Nab reported that more than half of attendees (53%) were first-time show goers while 26% came from outside the U.S.

“This is the age of the generalist,” suggested Eric Shamlin, CEO of AI-driven production studio Secret Level and co-chair of the TV Academy’s AI Task Force, during one panel that addressed how AI is currently in use. “The other thing we are seeing is it’s putting a spotlight back on the creative vision. … People can now create space operas in their bedroom. I think we...