Variety’s ‘Actors on Actors’ Season 21 Makes Franchise History With Nearly 200 Million Social Video Views

Variety‘s “Actors on Actors” Season 21 is officially the most successful social rollout in franchise history.
The beloved video series, which pairs actors in conversation with each other and launches twice a year during Oscars and Emmys season, amassed over 197 million video views across social media platforms — a whopping 36 percent increase over “Actors on Actors” Season 19, which previously held the record.
“Actors on Actors is now one of the biggest video franchises in magazine journalism,” said Variety co-editor-in-chief Ramin Setoodeh, who serves as an executive producer of the series. “This is an incredible accomplishment. Beyond the pages of our award-winning magazine, Variety‘s storytelling is truly multi-platform, reaching tens of millions of viewers around the world.”
Some of the most viral conversations included sitdowns between Ariana Grande (“Wicked”) and Paul Mescal (“Gladiator II”); Ryan Reynolds (“Deadpool & Wolverine”) and Andrew Garfield (“We Live in Time”); Nicole Kidman (“Babygirl”) and Zendaya...
The beloved video series, which pairs actors in conversation with each other and launches twice a year during Oscars and Emmys season, amassed over 197 million video views across social media platforms — a whopping 36 percent increase over “Actors on Actors” Season 19, which previously held the record.
“Actors on Actors is now one of the biggest video franchises in magazine journalism,” said Variety co-editor-in-chief Ramin Setoodeh, who serves as an executive producer of the series. “This is an incredible accomplishment. Beyond the pages of our award-winning magazine, Variety‘s storytelling is truly multi-platform, reaching tens of millions of viewers around the world.”
Some of the most viral conversations included sitdowns between Ariana Grande (“Wicked”) and Paul Mescal (“Gladiator II”); Ryan Reynolds (“Deadpool & Wolverine”) and Andrew Garfield (“We Live in Time”); Nicole Kidman (“Babygirl”) and Zendaya...
- 12/23/2024
- by Variety Staff
- Variety Film + TV
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