A new report from Nielsen shows that streaming titles have had good success ignoring traditional TV seasons.

For decades, TV studios have stayed true to a release formula of putting out new TV shows during the early fall and then, to a lesser degree, in the winter. This gave audiences who were spending less time outside anyway a reason to crowd around their sets each night and take in the new fall schedule. And while the WGA and SAG-AFTRA strikes have completely upended the 2023-24 TV season, new data from Nielsen shows that even before the strikes took effect, streaming has been wearing down traditional TV seasonality.

Streaming allows for a constant flow of new series released outside traditional TV seasons. A recent survey from Inscape found that 93% of total streaming time on smart and connected TVs is done by audiences who solely or mostly watch streaming services. The...