Between 20 million for “Fair Play,” eight figures for “Flora and Son,” and a hefty theatrical deal for “Theater Camp,” any handwringing over the Sundance market seems a little silly.
Both major streamers and traditional theatrical buyers got in on the Utah action, and while there may have been fewer fevered late-night deals, films like “A Little Prayer” to Sony Pictures Classics or “Flora and Son” to Apple closed within roughly 24 hours of their premieres. “Fair Play” had as many as seven potential buyers before Netflix reunited with its “Bridgerton” star Phoebe Dynevor. A24 had half a dozen movies already in the festival, but came away with the Midnight entry “Talk to Me,” beating out a few other bidders in the process.
Independent films, in trouble? Dealmaking for many films at Sundance seemed as swift and aggressive as ever —even pre-pandemic aggressive. A source who spoke with IndieWire on the condition
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Both major streamers and traditional theatrical buyers got in on the Utah action, and while there may have been fewer fevered late-night deals, films like “A Little Prayer” to Sony Pictures Classics or “Flora and Son” to Apple closed within roughly 24 hours of their premieres. “Fair Play” had as many as seven potential buyers before Netflix reunited with its “Bridgerton” star Phoebe Dynevor. A24 had half a dozen movies already in the festival, but came away with the Midnight entry “Talk to Me,” beating out a few other bidders in the process.
Independent films, in trouble? Dealmaking for many films at Sundance seemed as swift and aggressive as ever —even pre-pandemic aggressive. A source who spoke with IndieWire on the condition