Box Office: Disney’s ‘Strange World’ Grosses Disappointing 800,000 in Previews

Box Office: Disney’s ‘Strange World’ Grosses Disappointing 800,000 in Previews
Disney’s “Strange World,” an animated adventure about a family of legendary explorers, is having trouble discovering a great deal of treasure.

The well-reviewed film grossed a disappointing 800,000 in Tuesday previews, which likely means that initial estimates that “Strange World” would pull in between 30 million to 40 million over the five-day Thanksgiving holiday may prove to be overly optimistic.

That all comes with important caveats. Animated fare doesn’t usually do explosive business in previews, with families usually seeking out earlier showings. That said, “Strange World’s” Tuesday preview number is less than the 1.5 million that Disney’s “Encanto” generated in previews last Thanksgiving. That film went on to make 40.3 million over the extended holiday frame. “Strange World” will play in 4,174 locations across the U.S. and Canada.

The soft initial numbers are bad news for “Strange World,” which carries a steep 180 million price tag. They also continue the theatrical challenges
See full article at Variety - Film News »

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