The practice has been pushing Asiatic black bears (aka moon bears), and Malayan sun bears towards extinction in the country. To celebrate this milestone, a host of global superstars joined the organisation’s founder and CEO Jill Robinson MBE to unveil the location of their new sanctuary.
Jill Robinson MBE, has been a pioneer of animal welfare in Asia since 1985 and is widely recognised as the world’s leading expert on the cruel bear bile industry, having campaigned against it since 1993. “This is a truly historic day. We are witnessing another monumental chapter in our collaboration with the Government of Vietnam that will lead to a definitive end to bear bile farming”, Jill says. “Vietnam is