Fox Corp.’s free streaming service Tubi and Fox Sports are teaming to launch “Sports on Tubi” in the U.S.
It will feature 10 live streaming channels spanning various sports as well as almost 700 hours of on-demand programming. Brands involved in the initiative include the NFL, MLB, NASCAR, Big Ten, Concacaf soccer, the Acc and the Pac-12 Conference, though premium, top-tier events will remain on Fox, FS1 and other linear platforms. Given how central sports has been to the development of Fox Corp., the new hub will initially serve as a cross-promotional arena for the company’s offerings.
In terms of distribution, Amazon Fire TV, Roku and Android will be the initial platforms hosting “Sports on Tubi,” with others to follow.
Fox Corp. paid $440 million to acquire Tubi in a deal that closed in early 2020. The company has continued to add originals and create synergies with other Fox properties since.
It will feature 10 live streaming channels spanning various sports as well as almost 700 hours of on-demand programming. Brands involved in the initiative include the NFL, MLB, NASCAR, Big Ten, Concacaf soccer, the Acc and the Pac-12 Conference, though premium, top-tier events will remain on Fox, FS1 and other linear platforms. Given how central sports has been to the development of Fox Corp., the new hub will initially serve as a cross-promotional arena for the company’s offerings.
In terms of distribution, Amazon Fire TV, Roku and Android will be the initial platforms hosting “Sports on Tubi,” with others to follow.
Fox Corp. paid $440 million to acquire Tubi in a deal that closed in early 2020. The company has continued to add originals and create synergies with other Fox properties since.
- 8/24/2021
- by Dade Hayes
- Deadline Film + TV
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