Chris Paul, an 11-time NBA All-Star with a sizable off-court portfolio, has joined “media flow management” software firm Greenfly as a strategic investor. Paul is described as a “power user” of Greenfly’s services, as a player as well as in his charity work and as former president of the NBA Players Association. He has also been active recently as a TV producer and activist. Greenfly’s platform enables sports teams and leagues to aggregate and archive photos and video and support players’ presence on social media through real-time updates. The company provides sourcing, creation and automated distribution for clients like the NBA, Major League Baseball, ESPN and more than two dozen other sports leagues. While rooted in sports, the company has also branched out to media and entertainment, political campaigns, social causes and consumer brands. Greenfly was founded by former Los Angeles Dodgers standout Shawn Green and former video...
- 8/24/2021
- by Dade Hayes
- Deadline Film + TV
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