Sony completes £850m purchase of anime streaming platform Crunchyroll

Sony completes £850m purchase of anime streaming platform Crunchyroll
The platform was acquired from AT&T, owners of WarnerMedia.

Sony Pictures Entertainment has completed its acquisition of WarnerMedia’s anime streaming platform Crunchyroll for £850m ($1.18bn).

Sony has acquired the SVoD from WarnerMedia parent company AT&T through its anime firm Funimation Global Group – a joint venture with Sony Music Entertainment subsidiary Aniplex.

Crunchyroll has 5m subscribers and 120m registered users globally, with a broad media and entertainment focus that includes AVoD (ad-based video on demand), mobile gaming, events, merchandise and distribution.

Following the deal, Crunchyroll will expand distribution and its content offering.

Last year, its global partnerships and content
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