‘In the Heights’ Box Office Will Be a Key Moment for Theaters

‘In the Heights’ Box Office Will Be a Key Moment for Theaters
In the Heights” (Warner Bros.) likely won’t be one of the biggest openings of the year. It is expected to rank #1 this weekend ahead of Sony’s “Peter Rabbit 2: The Runaway,” with at the high end perhaps around where “The Conjuring: The Devil Made Me Do It” landed last weekend ($24.1 million). But how well it does will provide important clues as to which audiences are returning and raise possibilities for a wider set of movies getting traction.

The Jon M. Chu-directed musical, based on Lin-Manuel Miranda’s Broadway production, is set apart from most films released anymore in several important ways. The preopening predictions of its gross — inexact these days, since they mostly poll the more limited audience that already has returned to theaters — suggest under $15 million. That would be under several recent debuts, but as always, the initial number might not tell the full story.

Here
See full article at Indiewire »

Similar News


Recently Viewed