Peacock Adds Wrestling In WWE Network Streaming Exclusive

Peacock Adds Wrestling In WWE Network Streaming Exclusive
The WWE has signed an agreement with Peacock that will bring exclusive U.S. rights to the WWE Network to NBCUniveral’s streaming service starting March 18.

Terms for the multi-year deal were not disclosed, but a person familiar with the arrangement pegged it at about $1 billion.

The WWE Network’s 17,000-hour lineup of original and library content will be on Peacock’s $5-a-month premium tier. Some streaming channels and partner brands are offered on Peacock’s free, basic tier.

Peacock, which launched in mid-2020, has made sports a centerpiece of its strategy. The service streams Premier League soccer and has carried NFL football, NHL hockey and a range of other sports.

The WWE deal will give Peacock exclusive access to the WWE Network. Initially launched in 2014 as a $10-a-month subscription service and an early direct-to-consumer initiative, the network last year branched out into free, ad-supported streaming. Its presence on Peacock
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