Diverse Representation in Film Drives Moviegoers, Geena Davis Institute Study Shows

Hollywood studios need to show more diversity in movie characters if they want to draw audiences to theaters, according to a study released by Movio and the Geena Davis Institute on Gender in Media.
The report, titled “I Want to See Me: Why Diverse On-Screen Representation Drives Cinema Audiences,” was based on films and audience demographic data for the top 100 films released theatrically in the U.S. in 2018 and 2019.
“As we’ve said before, our goal is very simple: that the characters on screen reflect the population, which is half female and incredibly diverse,” said Geena Davis, chair of the institute. “We know that increasing the presence of underrepresented groups in media can have a very powerful impact on shifting cultural perceptions. Our industry has a tremendous opportunity to foster inclusion in society by taking action to diversify who shows up on screen. As this new research shows, we have made progress,...
The report, titled “I Want to See Me: Why Diverse On-Screen Representation Drives Cinema Audiences,” was based on films and audience demographic data for the top 100 films released theatrically in the U.S. in 2018 and 2019.
“As we’ve said before, our goal is very simple: that the characters on screen reflect the population, which is half female and incredibly diverse,” said Geena Davis, chair of the institute. “We know that increasing the presence of underrepresented groups in media can have a very powerful impact on shifting cultural perceptions. Our industry has a tremendous opportunity to foster inclusion in society by taking action to diversify who shows up on screen. As this new research shows, we have made progress,...
- 9/22/2020
- by Dave McNary
- Variety - Film News
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