What are the benefits of an online festival premiere? It’s been the question on the lips of filmmakers, sales agents, distributors and exhibitors since festivals had to stop operating as physical entities. Venice marked a return to a more traditional way of doing things, while Toronto’s hybrid dance of digital industry and physical public screenings offers a different alternative. But should filmmakers accept invitations to premiere their films at purely virtual festivals?
Now that several online festivals have taken place – Cph:Dox, Locarno and Sheffield Docfest – a consensus is emerging about the efficacy of premiering films online.
Sales agents have discovered that with the right movie, digital festivals can be as profitable as physical festivals.
Filmmakers are missing the experience of meeting audiences and the press and reporting that the consumer media is less interested in digital platforms.
For distributors, it’s a case of plus ça change...
Now that several online festivals have taken place – Cph:Dox, Locarno and Sheffield Docfest – a consensus is emerging about the efficacy of premiering films online.
Sales agents have discovered that with the right movie, digital festivals can be as profitable as physical festivals.
Filmmakers are missing the experience of meeting audiences and the press and reporting that the consumer media is less interested in digital platforms.
For distributors, it’s a case of plus ça change...
- 9/11/2020
- by Kaleem Aftab
- Variety Film + TV
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