How to value a film library is a major question in the Covid-19 era as cinemas and streamers turn to older titles to plug the gap caused by production suspensions, and face a reluctance to release new titles in a time of social distancing, coupled with a resurgent dialogue around historic race depictions.
The U.K.’s ‘Relaunching Cinema: Content for Recovery’ initiative will try to lure customers to movie theaters when they open in England on July 4 with 450 new and classic films. Yet within the ‘Relaunching Cinema’ program, cinema exhibitors are going to have to negotiate with rights holders on each individual deal, and it’s unlikely that it will follow the Chinese model where exhibitors were allowed to keep all proceeds. In any case, Chinese cinemas soon closed again with audiences staying home and the spectre of coronavirus refusing to go away.
And more seemingly bad news for
See full article at Variety »
The U.K.’s ‘Relaunching Cinema: Content for Recovery’ initiative will try to lure customers to movie theaters when they open in England on July 4 with 450 new and classic films. Yet within the ‘Relaunching Cinema’ program, cinema exhibitors are going to have to negotiate with rights holders on each individual deal, and it’s unlikely that it will follow the Chinese model where exhibitors were allowed to keep all proceeds. In any case, Chinese cinemas soon closed again with audiences staying home and the spectre of coronavirus refusing to go away.
And more seemingly bad news for