Broadway Producers “Cautiously Optimistic” As Attendance Holds Steady Against Coronavirus Concerns; Stage Door Selfies Might Be A Problem Though

Broadway Producers “Cautiously Optimistic” As Attendance Holds Steady Against Coronavirus Concerns; Stage Door Selfies Might Be A Problem Though
Broadway producers are “cautiously optimistic” as attendance figures for last week show little, if any, immediate impact from the global coronavirus scare.

Charlotte St. Martin, president of the Broadway League trade organization representing producers and theater owners, said in a conference call with reporters this afternoon that she was “even a bit surprised” with today’s box office figures indicating an increase in total Broadway attendance last week over the previous week.

“I look very carefully at the year over year” figures, St. Martin said, “and history says last week and the week before are two of the traditionally worst weeks we have every year” partially due to winter weather and families gearing up for spring break. She indicated last week’s figures were encouraging, “but we know it could possibly not be [like] this every week.”

According to the League’s weekly box office report released today, total attendance for
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