Will China’s Movie Industry Recover From Coronavirus?

  • Variety
Every year, the box office figures for the Chinese New Year holiday, the biggest moviegoing week in China, have been higher than the last. This year should have been no exception. But then the unthinkable happened: As the death toll from the coronavirus epidemic mounted, all seven of the unusually strong blockbusters scheduled to debut pulled out just days before their release.

After 18 months of turmoil due to changes in its tax and censorship rules, China’s film industry was more desperate than ever for a robust Spring Festival in 2020 to replenish its coffers. Instead, it has been slammed with what, for some, could be a series of fatal blows that impact talent, exhibitors, production houses, studios and investors.

Cinemas are shut and production entirely halted. Production company stocks are down, and many in the industry may be facing unemployment. Talent schedules have been disrupted, as have release-date line-ups. Companies
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