Heading into the weekend, the new film starring Margot Robbie as Harley Quinn was expected by trackers to at least match the $53.5 million opening weekend of “Shazam!” a pre-summer release with a similar production budget of slightly under $100 million. Warner Bros. was projecting a more conservative $45 million start. Reception for the film suggested that “Birds of Prey” should have easily made that target, holding an 83% Rotten Tomatoes score with a B+ on CinemaScore and 4/5 on Postrak.
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But instead, the film that was supposed to get February off to a strong start is failing to launch,