The exec, who is to begin the role on Jan. 20, is to focus on expanding Red Bull’s programming ambitions. McDaid, who has been based out of London for the last three years, will relocate to Red Bull HQ in Salzburg, Austria, for the role.
Formed in 2007, the entertainment arm of the popular energy drink company produces and licenses short-form and long-form programming, as well as feature films. It has a focus on sports, culture and lifestyle content, and owns Austrian TV network ServusTV, factual production company Terra Mater Factual Studios and a third-party content library known as the Red Bull Content Pool.
Red Bull Films and HBO recently partnered on “Any One of Us,” on pro mountain biker Paul Basagoita. Meanwhile, in 2018, Red Bull Media