Netflix And YouTube’s Share Of Daily Viewership To Drop As Field Grows (Study)

Amid a formidable field of competitors, video stalwarts like Netflix and YouTube are poised to see their share of daily watch time slowly shrink in coming years, according to a first-of-its-kind report from analytics firm eMarketer.

While eMarketer states that Netflix and YouTube are the video platforms that U.S. adults watch most -- a fact which shows no sign of changing -- a slew of new services like Disney+, HBO Max, and Apple TV+ are bound to substantially fragment the market.

In 2018, Netflix surpassed YouTube as the most-watched video service in the U.S., clocking an average daily watch time of 23.2 minutes -- besting YouTube’s 22.3 minutes. However, eMarketer predicts Netflix’s share of daily watch time will decrease from 27% in 2019 to 25.7% in 2021, while YouTube’s share of daily watch time is projected to drop from 23.4% this year to 21.7% in 2021. Nonetheless, eMarketer notes that total daily viewing time on
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