Coca-Cola Will Return to Super Bowl as Advertiser (Exclusive)

After sitting on the sidelines for a year, Coca-Cola is getting back into the Super Bowl ad game.

The beverage giant has purchased a 60-second commercial slated to run in Fox’s broadcast of Super Bowl Liv on February 2 in 2020, a spokeswoman for the Atlanta company said Tuesday. The creative execution and concept for the ad, she said, have yet to be determined.

Coca-Cola retreated from the field of play in 2019. opting to run a single, animated commercial just before kickoff CBS’ broadcast of the event, putting an end to 11 consecutive years of Super Bowl appearances. The company’s return
See full article at Variety - TV News »

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