Studios have long maintained the notion that Hollywood needs existing IP and long-running franchises to entice audiences during the Thanksgiving crush. But in a clear win for fresh content, original movies — including Disney-Fox’s “Ford v Ferrari” and Sony’s “A Beautiful Day in the Neighborhood” — otherwise dominated box office charts. “Frozen 2” demonstrates there’s a ravenous appetite for all-audience tentpoles, particularly among ticket buyers with young kids, but there’s still a market for moviegoers looking for something unique and different.
“It’s not always the No. 1 movie that is the big story,