Thanksgiving Box Office: How ‘Knives Out,’ ‘Queen and Slim’ Thrived Despite ‘Frozen 2’

  • Variety
Thanksgiving Box Office: How ‘Knives Out,’ ‘Queen and Slim’ Thrived Despite ‘Frozen 2’
Disney’s “Frozen 2” was the undisputed box office champion this Thanksgiving, generating a record-setting $124 million over the five-day frame. But moviegoers feasted on more than just the further adventures of Princesses Anna and Elsa during Turkey Day. Lionsgate’s murder mystery “Knives Out” and Universal’s romantic drama “Queen and Slim” also beat expectations while countering conventional wisdom about holiday releases.

Studios have long maintained the notion that Hollywood needs existing IP and long-running franchises to entice audiences during the Thanksgiving crush. But in a clear win for fresh content, original movies — including Disney-Fox’s “Ford v Ferrari” and Sony’s “A Beautiful Day in the Neighborhood” — otherwise dominated box office charts. “Frozen 2” demonstrates there’s a ravenous appetite for all-audience tentpoles, particularly among ticket buyers with young kids, but there’s still a market for moviegoers looking for something unique and different.

“It’s not always the No. 1 movie that is the big story,
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