In the role, Brill will look to build a roster of projects targeting an estimated 200 million millennial and Gen Z fans of B/R. Her primary mission is to help the outfit establish a clear programming voice in a marketplace for sports-themed fare that has grown relatively crowded in recent years. Upstarts and established players alike, among them Dazn, Facebook, Showtime and HBO have stepped up their efforts to compete with ESPN in the unscripted sports space.
Subscription service B/R Live, which launched in March 2018, and the ad-supported Bleacher Report app, are in the process of gradually merging into a single entity. At the same time, WarnerMedia is also focused on developing HBO Max,