Lifetime at 35: Women as ‘Survivors, Not Victims’ and Expanding Unscripted Brands

  • Variety
Lifetime at 35: Women as ‘Survivors, Not Victims’ and Expanding Unscripted Brands
Robin Roberts. Gretchen Carlson. Alex Cooper. Wendy Williams. Jo Frost. Ashley Graham. As Lifetime hits its 35th anniversary as a network, it does so with a plethora of pivotal partnerships to further the brand’s promise to keep women’s perspectives the drivers of their narrative stories.

“Our women are survivors, not victims,” says Tanya Lopez, executive vice president, movies, limited series and original acquisitions, Lifetime and Lifetime Movies. “It’s something we’ve seen that we as a network — only on Lifetime — will do. And that’s the big theme that we have now used as a filter for everything that we are doing: Only on Lifetime will you hear this way of telling a story.”

Although Lifetime’s goal was always to put women’s stories at the forefront, Lopez feels the brand began evolving to its current theme in 2016 when it released “Surviving Compton: Dre, Suge & Michel’le,
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