Market Individual: J. Hoberman’s "Make My Day: Movie Culture in the Age of Reagan"

  • MUBI
Gremlins (1984)Towards the end of his latest book, Make My Day: Movie Culture in the Age of Reagan, film critic J. Hoberman highlights Charles Musser’s Politicking and Emergent Media: Us Presidential Elections of the 1890s, a historical study that demonstrated how “the candidate most adroit in deploying new communications technology almost always prevailed.” Extrapolating from this, Hoberman points out Roosevelt’s “successful use of radio,” Eisenhower’s “pioneering TV commercials,” and Kennedy’s victory over Nixon which was secured over televised debate—after which he moves on to Ronald Reagan, the book’s prime player. The final entry in the author’s “Found Illusions” trilogy, Make My Day completes the long-gestating historical project Hoberman started in 2003 with The Dream Life and extended with 2011’s An Army of Phantoms. Thus, it's both a culmination of the author’s considered, career-long engagement with American film culture, and a kind of corollary to Musser’s study,
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