SXSW’s Impact on Austin Economy Totals a Record $356 Million, Study Shows

  • Variety
In the entirety of its 33-year history, South by Southwest’s 2019 event had the greatest economic impact on businesses and residents in Austin, Texas, according to an analysis prepared by Greyhill Advisors in conjunction with SXSW. The study showed that this year’s conference brought $355.9 million of revenue into the Austin economy.

“SXSW is a quintessential Austin story,” said the city’s mayor, Steve Adler. “Starting as a music festival, then expanding to include film and evolving further to cover interactive technology, as well as education and gaming, SXSW has become the world’s fair of the future. The economic impact of SXSW is on par with hosting the Super Bowl every year, and all participants benefit year round.”

The impact analysis report divides SXSW’s economic impact into attendance impact (expenditures by SXSW credentialed participants and single ticket holders), operational impact and consumer impact (expenditures by SXSW Guest Pass and consumer participants). Respectively,
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