Viacom Channels Grab ‘Seinfeld’ Cable Rerun Rights

Viacom Channels Grab ‘Seinfeld’ Cable Rerun Rights
Viacom has sealed a deal with Sony Pictures Television for the cable rights to “Seinfeld” starting in October 2021.

The deal comes on the heels of a blockbuster new deal between Sony and Netflix for the streaming rights to the beloved NBC sitcom that also begins in 2021.

Seinfeld” reruns have been a staple of TBS cabler since 2002. TBS set a then-record in 1998 by paying $1 million an episode for cable rights for the show, which was then a huge hit in broadcast syndication. Sony Pictures handles licensing deals for “Seinfeld” through its decades-old distribution pact with series producer Castle Rock Entertainment, which
See full article at Variety - TV News »

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