Three years ago, Spain’s independent TV production sector was heading toward a crisis with ever lower profit margins. Cut to 2019, and Spain is enjoying a golden age of drama series production, while consolidating as a global production center.
One major factor in the turnaround has been Movistar Plus, the pay TV unit of Telefonica. It has made the biggest push into high-end original production of any telecom in Europe — just as U.S. and European telcos scramble to compete for content with media companies.
The first results, at home and abroad, of Telefonica’s content drive are now in.
One is a turnaround. In the fourth quarter of 2016, Movistar Plus lost 54,000 pay-tv subscribers. After its first three original series had been released, Movistar Plus added 80,700 in Q4 2017. Since July 2017, releasing 22 original or returning series through September, Movistar Plus has posted eight consecutive quarters of steady pay TV household growth,...
One major factor in the turnaround has been Movistar Plus, the pay TV unit of Telefonica. It has made the biggest push into high-end original production of any telecom in Europe — just as U.S. and European telcos scramble to compete for content with media companies.
The first results, at home and abroad, of Telefonica’s content drive are now in.
One is a turnaround. In the fourth quarter of 2016, Movistar Plus lost 54,000 pay-tv subscribers. After its first three original series had been released, Movistar Plus added 80,700 in Q4 2017. Since July 2017, releasing 22 original or returning series through September, Movistar Plus has posted eight consecutive quarters of steady pay TV household growth,...
- 9/13/2019
- by John Hopewell
- Variety Film + TV
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