Fallon was one of six winners of the 2019 Streamys Brand Awards, which honors innovation in brand advertising. The Wednesday evening ceremony was part of Iab NewFronts West, a two-day advertising marketplace and networking event held at the NeueHouse in Hollywood.
Fallon collaborated with Amazon to promote the company’s Alexa smart assistant last November. Alexa can tell its owners jokes, among other things, and Fallon recorded a handful of jokes for the assistant, which Alexa owners could run on their own devices for a limited time. Fallon promoted Alexa during a bit on “The Tonight Show” and gave away Alexas to everyone in his studio audience.
Fallon wasn’t the only television star to win big at the Streamys Brand Awards. Comedians Tim Heidecker and Eric Wareheim,