James Cameron’s Reaction To ‘Avatar’ Losing Box Office Crown: Relief

  • Deadline
James Cameron’s Reaction To ‘Avatar’ Losing Box Office Crown: Relief
Exclusive: When Avengers: Endgame surpassed Avatar to claim the title of the highest-grossing film in history, it ended one of the most impressive reigns in the annals of screen entertainment: James Cameron, first with Titanic (1997) and then with Avatar (2009), had owned the top spot on the all-time chart for a staggering 7,817 consecutive days — just shy of 21 1/2 years.

Cameron was busy in New Zealand working on the sequels to Avatar in late July when Avengers: Endgame (Disney/Marvel Studios) finally eclipsed the original Avatar (Fox) and its $2.79 billion benchmark. Was the ultra-competitive Cameron dejected or sour when he heard the news? Far from it, he says, his first reaction was actually relief and optimism.

“It gives me a lot of hope,” Cameron told Deadline. “Avengers: Endgame is demonstrable proof that people will still go to movie theaters. The thing that scared me most about making Avatar 2 and Avatar 3 was
See full article at Deadline »

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