Apple TV+: Niche Service or Threat to Netflix and Disney+?

  • The Wrap
Apple chief Tim Cook grabbed everyone’s attention inside the Steve Jobs Theater in Cupertino, California, on Tuesday when he revealed the company’s upcoming streaming service, Apple TV+, will cost $4.99 per month. You could almost see the math calculating in everyone’s head, a la Alan in “The Hangover”: That’s cheaper than Netflix, Hulu, HBO Now, Amazon Prime Video and the soon-to-be-launched Disney+. And Apple, always looking for ways to interconnect its products, will offer customers a one-year free trial of the service when they purchase one of several Apple devices. Also Read: Apple's TV, iPhone and Arcade Announcements Do Little to Move the Needle on Wall Street But is Apple TV+ a good deal or merely relatively affordable compared to its competitors? Early returns are mixed. “It feels like a niche service when you compare the opening offer to Disney, WarnerMedia or even Hulu,” former ABC
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