Melanie Martinez Didn’t Release an Album For 4 Years, But She’s Bigger Than Ever

Melanie Martinez Didn’t Release an Album For 4 Years, But She’s Bigger Than Ever
Melanie Martinez accomplished a neat trick with her 2015 debut album, Cry Baby. Nothing from the album cracked the singles chart, which sometimes indicates that a release is a flop. But listeners kept returning to Martinez’s tracks, savoring them over long periods rather than devouring them in a quick gulp. Cry Baby earned a platinum certification about 16 months after it came out, and there appears to be no expiration date on Martinez fandom: In 2019, 11 different songs on her debut have been certified gold or platinum.

That type of long tail
See full article at Rolling Stone »

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