How Atlantic Records Helped Bring Melanie Martinez’s Film Fantasy to Life

  • Variety
How Atlantic Records Helped Bring Melanie Martinez’s Film Fantasy to Life
Melanie Martinez is taking her fans on a fantastical trip. In her directorial debut, the singer presented “K-12” in Los Angeles Tuesday (Sept. 3), ahead of the film’s worldwide one-night-only release on Sept. 5. The colorful feature-length production was financed by Martinez’s label, Atlantic Records, totaling an investment of $5 million to $6 million, she estimates.

A coming-of-age fantasy tale, “K-12” follows the character Cry Baby, played by Martinez, to a boarding school whose student body includes kids with magical powers, evil adults and angels who descend from above. As the story unfolds against a kaleidoscopic backdrop (Fernanda Guerrero served as production designer), real issues are tackled, including bullying, transphobia and gender inequality.

“Showing societal conditioning was a big goal of mine,” Martinez told Variety at the “K-12” L.A. premiere. “I thought it was the perfect metaphor. School being like this thing that we have to go through and learn from
See full article at Variety »

Similar News


Recently Viewed