Martinez was 16 when she debuted in 2012 on NBC’s “The Voice” with a downbeat acoustic cover of Britney Spears’ “Toxic.” The next year she launched an Indiegogo campaign to film her first music video, for her first single, “Dollhouse.”
The next year, she signed to Atlantic Records, which released her debut Ep, “Dollhouse,” from which the song “Carousel” was used for an “American Horror Story” Season 4 promo. This was followed in 2016 by her debut LP “Crybaby.” Through it all, she kept pitching ideas for videos, and her label trusted her to direct them.
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That led to 13 videos in total chronicling the life of Crybaby,