Sega addresses Sonic the Hedgehog movie backlash and redesign

Unlike the likes of Ubisoft (which now has its own film department) and Nintendo (notoriously protective of its IP since 1993’s Super Mario Bros.), fellow video game giant Sega is taking a much more hands off approach with regards to Hollywood adaptations of its various properties, including Paramount’s upcoming Sonic the Hedgehog movie.

Speaking to GamesIndustry, Sega Europe COO and president Gary Dale has explained why the company isn’t involving itself with Sonic, stating that: “I think there’s a view here that we’re very good at making video games and Paramount is very good at making pictures… This is a film. I think the idea that you try to control Paramount would be the wrong approach… Over the years, I look at the success of game franchises in film and it’s very mixed. The idea that games makers can control the process and create great movies…
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