Ads placed for the comedy had an estimated media value of $4.26 million through Sunday for 941 national ad airings on 36 networks. (Spend figures are based on estimates generated from Aug. 5-11. Estimates may be updated after the chart is posted as new information becomes available.) Universal prioritized spend across networks including USA, CBS and ESPN, and during programming such as “Big Brother,” “SportsCenter” and “Family Guy.”
Just behind “Good Boys” in second place: Paramount Pictures’ “Dora and the Lost City of Gold,” which saw 1,339 national ad airings across 32 networks, with an estimated media value of $3.85 million.
TV ad placements for Columbia Pictures’ “The Angry Birds Movie 2” (Emv $3.84 million) plus Lionsgate’s “Scary Stories to Tell in the Dark