Disney Reportedly Ignored ‘Dark Phoenix’ After Fox Merger and Fired Its Marketing Team

Disney Reportedly Ignored ‘Dark Phoenix’ After Fox Merger and Fired Its Marketing Team
After grossing around $65 million at the U.S. box office, “Dark Phoenix” is bound to go down as one of the biggest flops of 2019. Not only did “Dark Phoenix” fail to outgross, in its entire run, the opening weekends of seven previous “X-Men” movies, but the movie’s performance was such a disappointment that Disney CEO Bob Iger credited it as the primary reason the studio lost $170 million in the second quarter of the year. A new report from Variety reveals the box office flops of “Dark Phoenix” and other Fox films acquired by Disney after the $71.3 billion merger has caused Disney to completely retool the upcoming Fox slate.

One of the most revealing tidbits comes from rival studio executives, who told Variety that Disney cut at least $50 million worth from Fox marketing and development. While “Dark Phoenix” did not get support from critics (IndieWire’s senior film critic David
See full article at Indiewire »

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