The star of Shang-Chi and the Legend of the Ten Rings, Simu Liu
posted a photo wearing an Asgardians of the Galaxy t-shirt and fans are going wild. In the picture, Liu is preparing a meal with the caption "don't sweat the technique," and is strategically turned so the "Asgardians" logo is clearly visible. The title refers to a real comic that debuted in 2018, and after Thor joined the Guardians on the Benatar at the end of Avengers: Endgame
, fans have been clinging to the hope of a galaxy quest full of macho competition between Hemsworth and Pratt.Disney
is no stranger to low-key, grassroots marketing. Tom Holland
's (Spider-Man) failure to keep industry and story secrets quickly became a marketing gimmick to release information or create buzz. But the strategically placed t-shirt logo could just as easily be a misdirect, intentional or not.
During a shoot for Avengers: Infinity Wars,