Rankin's Latest Campaign Against Plastic Pollution Goes Viral

As ocean pollution hits crisis levels, with our coastlines spilling over with plastic and marine life depleting rapidly, this emergency is now the number one priority for Surfrider Foundation Europe, an international nonprofit which has been fighting to preserve our oceans and coastlines since 1984.

To champion the cause, they teamed up with cultural provocateur Rankin.

Introducing the Plastic Monster; a half living beast made of plastic waste, brought to life because of our neglect. A powerful metaphor for how immediate the plastic emergency has become.

Looking back from the sea to be photographed by Rankin, the Plastic Monster is now raging all over the Internet. Collaborating with the startup Phil Ropy, the inventors of digital philanthropy cards, Surfrider Foundation Europe X Rankin have launched a digital philanthropy card that put the Plastic Monster front to urge people to show their support on the internet.

The digital philanthropy cards are a
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