ABC Head Karey Burke Defends Broadcast’s Relevance: ‘We Know the Stakes Are High’

  • Variety
ABC Entertainment president Karey Burke came out in heavy defense of the broadcast network at the Television Critics Assn. summer press tour on Monday, asserting its continued importance amid an industry discourse dominated by talk of pure-play streaming platforms and the traditional players launching their own subscription services.

“We know the stakes are high because broadcast really matters,” she said, adding that major networks can “move culture at a scale no other platform can.”

Touting the 150 million monthly viewers that ABC attracts across its platforms, Burke added: “And that is why brands still pay us a big premium to advertise on our air, and why competing streamers want to advertise on our air – we just won’t let them.”

On the marketing side, ABC invests “heavily” in making viewers aware of its programming, she said. Echoing Showtime programming head Gary Levine’s dig at the streamer on Friday, Burke also took a swipe at Netflix.
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