Will The Sleeping Box Office Giant Wake Up For Tarantino? Let’s Hope

  • Deadline
Will The Sleeping Box Office Giant Wake Up For Tarantino? Let’s Hope
When will the Sleeping Giant wake up?

In the second half of every year for the past 10, the grown-up audience has opened its eyes, stretched its legs and gone to the movies in numbers big enough to make a certified hit of at least one non-animated, not-too-scary, non-sequel drama.

If ascent to the year-end box office Top 15 is a fair though somewhat arbitrary measure of hit status, the giant — who rarely rises in the first half for anything but action, comedy and the occasional fright drama like Us or Get Out — has consistently delivered. But not on a reliable schedule.

Last year, A Star Is Born, released on October 5, and Bohemian Rhapsody, which followed on November 2, both made the Top 15 with help from that large, 40-and-older audience, which manages to account for about 42% of domestic ticket sales, despite its seasonal habits. The year before, only Dunkirk, released on July 21, made the cut.
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