Snapchat Adds Arnold Schwarzenegger, Serena Williams To Show Creator Ranks

Snapchat Adds Arnold Schwarzenegger, Serena Williams To Show Creator Ranks
Snapchat is adding more shows and contributors to its creator community, a list headlined by Arnold Schwarzenegger and Serena Williams.

The first of the newly conceived Creator Shows premieres Wednesday, with debuts scheduled through the rest of the summer and into the fall.

Also on the Creator Shows roster is comedian Kevin Hart, plus digital-native creators like Emma Chamberlain, Loren Gray, Rickey Thompson, Baby Ariel and FaZe Banks. Exclusive shows will also come from Maddie Ziegler, Keke Palmer, Mackenzie Ziegler, Jordyn Jones, Denzel Dion and Chantel Jeffries.

The social network is aiming to capitalize on its strong ties to young viewers. Snapchat says it reaches 90% of all 13-24 year-olds – more than Facebook, Instagram, and Messenger combined – and 75% of all 13-34 year olds.

Snapchat Shows have gained traction, the company says, with view time more than tripling in the past year.

Snap recently launched the Scripted Comedy Creator Initiative. The program
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