Box Office: ‘Men in Black: International,’ ‘Shaft’ Add to Summer Sequel Slump

  • Variety
Box Office: ‘Men in Black: International,’ ‘Shaft’ Add to Summer Sequel Slump
As “Men in Black: International” and “Shaft” join the growing list of under-performing sequels this summer — an ignominious group that includes “Dark Phoenix” and “Godzilla: King of the Monsters” — worries of franchise fatigue are beginning to simmer in Hollywood.

“Franchises that don’t up the ante or bring anything new into the fold are suffering terrible fates at the box office of late,” said Jeff Bock, an analyst at Exhibitor Relations. “It’s not enough to throw a Roman numeral on your film, or reboot just because you can.”

It’s hardly a new phenomenon, the notion that audiences grow tired of movies after too many iterations, but one that tends to intensify over summer as pricey tentpoles debut within weeks of one another. The pileup of new releases makes it more challenging for would-be blockbusters to find their footing beyond opening weekend. That conversation was pushed to the forefront
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