Sardinia Film Festival Aims to Boost Summer Cinema Attendance in Italy

Sardinia Film Festival Aims to Boost Summer Cinema Attendance in Italy
For decades, Italy’s box office has suffered the summertime blues due to a scarcity of blockbusters from the Hollywood studios, which noted that Italian audiences were more interested in going to the beach than a movie theater. However, that is changing.

The Filming Italy Sardegna Festival, which runs June 13-16 and is Italy’s single start of summer event, is perfectly positioned to become a prime driver for this crucial seasonal push.

“I’ve been saying for years that summer festivals should promote summer releases,” says Tiziana Rocca, who launched the fest on the island of Sardinia in Italy last year.

Italy’s push for summer releases is the result of a joint effort between the studios and all sectors of Italy’s film industry, largely prompted by the government that recently got all sides to sit at the table and agree to remove this anomaly that was causing
See full article at Variety - Film News »

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