Can ‘Men In Black: International’ Travel To $100M+ Worldwide Opening?

  • Deadline
Can ‘Men In Black: International’ Travel To $100M+ Worldwide Opening?
With sequelitis in full swing at the domestic box office before Disney/Pixar’s Toy Story 4 changes that course, Sony is plotting for its responsibly-budgeted reboot of Men in Black: International to carry the load exactly there — overseas. Currently, industry estimates are now at $30M in U.S. Canada at 4,200 theaters and $70M-$85M overseas. Total global launch is between $100M-$115M. China should match the U.S. opening and hopefully U.S. doesn’t fall lower as tracking for fanboy IP has been greatly over-inflated in recent weeks. Previews start at 4Pm in the U.S. at 3,500 sites. Mib 4 will also play in Imax.

Sony releases Mib 4 around the world beginning today, notably in France and Korea. Through Friday, the film will be in 56 markets repping 92% of its offshore footprint and excluding Indonesia, Netherlands, Italy and some smaller hubs which will go later. The big question being with
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