Fox News Makes Pitch for Late-Night Crowds

  • Variety
Greg Gutfeld says he doesn’t have much time to watch Jimmy Fallon, Jimmy Kimmel or Stephen Colbert. But he spends his Saturday-night hour on Fox News Channel offering stuff that’s similar to what they do: quips, jokes, even sketches.

“People say they are interested in a different perspective in terms of popular culture, coming from somewhere that isn’t center left,” says Gutfeld, who hosts the freewheeling “Greg Gutfeld Show” Saturday nights on Fox News Channel. “We provide a perspective that isn’t part of the shared assumptions of late-night TV.”

This Saturday, Fox News will help him make his point, airing a promo that tilts against TV’s late-night crowd by showing that Gutfeld’s program draws a bigger overall audience than most of them. “Seth Meyers, James Corden, Samantha Bee, Trevor Noah – the joke’s on you!” an announcer intones. The promo contains quotes about Gutfeld
See full article at Variety »

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